An "atmosphere economy" in full swing? Are you ready for it？

From the ancient people burning incense and cooking tea, bathing and changing clothes before doing great things, to the modern outdoor camping and tea brewing boom, invisible "atmosphere" is playing an increasingly important role. An "atmosphere economy" has emerged.
 

Why is the atmosphere economy so hot?

Rely on the diversity of consumption times

The new consumption era presents marketing diversification, differentiation, more and more subdivision, many new categories gradually open a new pattern. Brands also pay more and more attention to the connection between consumers, especially the scene and pain point demand, spiritual healing is more important than the function of the product itself.
 

Additional emotions of consumption after unsealing
 

Long time depression, post-epidemic era, consumer sentiment increased. Will rise from basic material consumption to spiritual satisfaction! It's more important to spend money to be happy and to enjoy the experience. The "atmosphere economy" is about to explode. Whether it is a new online consumer brand or an offline physical store, creating a sense of atmosphere can not be ignored, and will also be one of the means to improve consumer attention.
 

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Atmosphere is flow

Take the atmosphere as a marketing tool, communication tool, do a good job in the atmosphere, but also to promote the source of business power.

Although the single form of cooking tea around the stove is not necessarily lasting, it and camping, etc. extend more atmosphere economy and experiential, immersive consumption, if added social, emotional, cultural and even healing elements, will certainly have a bright future.
 

The same principle applies to massage and beauty industry. After a good job of basic services, how to close the relationship with customers, atmosphere is a warming agent. For example, add an atmosphere lamp, so that massage and care have a more warm and soft feeling, such a relaxed feeling like comfortable at home, at this time to talk with customers about brand culture feelings, more acceptable, more relaxed body and mind, the sense of experience will be improved.
 

After establishing a good relationship, you can hold more membership activities to promote social and emotional communication. Let the service is not just superficial, but more deeply rooted in people.

With the development of big data and the improvement of living standards, people have higher and higher requirements for life and consumption, and they will pay for the atmosphere they want. How to capture everyone's heart, atmosphere marketing is worth studying deeply.